Interview with Erinn Valencich – Designer and Founder of Erinn V. Design Group
Erinn Valencich is an entrepreneur, who started her entrepreneurial career at an early age. Graduating from high school early, she skipped college and went straight to work, garnering an incredible professional resume in the lifestyle space with brands such as eBay, Maxwell House, Oprah, Betty Crocker, The Today Show, The View, HGTV and Simon & Schuster all before the age of 24. She then founded a design firm, a furniture brand, a wedding platform and is now building software to power the luxury furnishings industry, StyleRow. As an interior designer and real estate developer, Erinn has a keen understanding of the classic California lifestyle. The granddaughter of a fine cabinetmaker and daughter of an architect, Valencich’s approach to design underscores the importance of craftsmanship and celebrates luxe, livable furnishings. We talk with her about new trends and what excites and inspires her.
Website : https://www.erinnvdesigngroup.com/
Tell us about Erinn V - the person and the brand. Would you describe Erinn V as a global style or is it distinctly American?
I’m a Los Angeles native who has extensively traveled through Europe. A love and appreciation for furniture has always been in my immediate surroundings - I am the daughter of an architect and the granddaughter of a fine cabinetmaker. Those two generations, combined with my own, have resulted in the aesthetic of Erinn V. - modern classic. I love to combine both sensibilities and mix in multiple flavors from all generations and cultures I’ve had the pleasure of coming in contact with.
What has influenced your career? Tell us more about where your inspiration comes from.
I find influence and inspiration everywhere in my world around me, especially through travel, during which I love to take a lot of photos. I also like to keep my finger on design-pulse of the world, so magazines are a great conduit for inspiration, as well as staying current. Vintage is a strong point of influence for me, along with Art Deco Mid-century pieces.
2019 has seen many trends emerge, do you have a personal favourite?
I recently attended the High Point Market, and a trend I saw (and later fell in love with), were tropic-tinged pieces. Gold-trimmed crochet light fixtures, gilded hanging plants, and an abundance of wicker reminded me of the Golden Era of 1950’s Cuba, with a side serving of Celerie Kemble’s current home in the Dominican Republic, a great combo of two different places and times.
Trends spread quickly, accelerated by platforms like Instagram. Do you feel that there is a city that leads those trends?
I feel the cities that lead these trends are the cities with high concentrations of design, art and their creators, which of course include Paris, Milan, NYC, LA, Mexico City.
Furniture styles can become fashionable again decades after their initial debut. Which design movements would you like to see make a comeback?
I love mid-century pieces, and I am starting to see them make their return, so I am very excited for the rest of the world to catch on!
Are you influenced by other realms of design like architecture, jewellery, or contemporary art?
Of course! I am influenced by all of the above, from fashion and Jewlery, to paintings. I keep stacks and stacks of binders of magazine pages and tear sheets, kind of like little mood boards that help me discern the direction I want to take with my work.
In terms of design innovation, what do you think are the key differences between “bleeding edge” European vs American design?
I don’t see too much of a difference, honestly. For instance, France, Italy, and America are all quite strong in design, no single one of them really leads the pack, I like to think that they all make equally beautiful contributions to the international landscape. It’s such a melting pot in America, so I think we’re really lucky to have influence from both sides.
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